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About us WUNDER-BAUM About us

About us

The iconic Tree shaped air freshener is known as Wunder-Baum in Europe, but the story starts in the USA and it is from there that the air freshener took over the world.

Our History

Over 60 years ago, a milk truck driver in northern New York complained to Julius Sämann about the smell of spilled milk. Sämann had lived and worked in the Canadian pine forests researching the extraction of aromatic oils from pine needles. He went to work and, using exceptional fragrances on specialty material, soon invented the first automotive air freshener. Julius Sämann gave his product the shape of a pine tree, and the first Wunder-Baum air freshener was born.

The Wunder-Baum air freshener is now known all over the world, and has appeared in numerous movies and television shows - over 1,500 at the last count.
With its great range of premium fragrances and designs on the unique, instantly recognisable Tree shape, Julius Sämann’s pioneering product has become a truly global symbol of freshness and superior quality.


Whilst the Tree continues to be enjoyed in ever-increasing numbers across Europe, the Wunder-Baum brand now also offers a number of different air care products to meet the various demands of the modern consumer for premium quality fragrance.

In 2013 the Clip was launched – a colourful, contemporary and innovative air freshener which can be used almost anywhere. The Bottle range of superior fragrances was introduced in 2015. Then, in 2018, Fiber Can was added to the range. Made from 50% recycled Tree fiber, each Can is designed to deliver long-lasting powerful fragrance.

Commitment to Excellence

Julius Sämann was passionate about maintaining the excellent quality of his products. He insisted on rigorous testing and quality control procedures to ensure they consistently met or exceeded his high standards for fragrance, strength, and longevity. This commitment to excellence is still at the core of the brand today,ensuring the production of high-quality, long-lasting and affordable products which provide the best fragrance experience possible.